Blog

Evaluating Gong alternatives? Start with the workflow you need to change

A practical evaluation guide for conversation intelligence, coaching and sales execution. Compare real workflows, integration depth and proof.

Sales meeting prep that changes with the deal

Prepare first meetings, follow-ups and post-close calls from the questions and commitments that matter at each stage.

Sales multithreading: map the buying group, not just the contact list

Build a stakeholder map, identify missing buying roles and earn introductions without undermining your champion.

CRM hygiene automation: keep fields useful without losing control

Define field ownership, evidence, freshness and approval rules for CRM automation. Includes a practical field policy and exception queue.

Use sales context across tools with Cedar MCP

Understand the difference between asking another assistant about Cedar context and letting Cedar use connected external tools.

A pipeline review template built around decisions, not status updates

Run a pipeline review around swing deals, forecast scenarios, buyer evidence and next actions. Includes a practical agenda and reusable worksheet.

Sales playbook adherence: measure the behavior, preserve the evidence

Turn a sales playbook into observable behaviors, fair scorecards and targeted coaching. Includes a discovery rubric and a practical measurement plan.

Keep account knowledge current without rewriting history

Build an account record that preserves sources, open questions and changing commitments instead of accumulating contradictory summaries.

Sales follow-up automation that follows the buyer's next step

Design follow-up automation around buyer commitments, fresh deal context and review controls. Includes a workflow specification and example.

Did the sales agent change the outcome? A practical measurement plan

Measure sales-agent behavior changes, pipeline effects and revenue outcomes without mistaking a before-and-after chart for causality.

Turn discovery into a proposal your champion can use

Build deal-specific proposals from buyer evidence and approved templates, with clear boundaries around scope, pricing and promises.

A sales-to-customer-success handoff that preserves the promises

Carry buyer goals, scope, commitments and open risks from a closed deal into an owned onboarding plan.

Turn sales-call feedback into a product handoff

Capture buyer requests with their underlying problem, affected accounts and evidence so product teams can make a useful decision.

Buyer intelligence from sales calls: turn opinions into an evidence base

Analyze buyer pain, pricing objections, competitors and value propositions without confusing mentions with evidence. Includes a coding template.

Announcing our $3 million seed round

Welcome to the Cedar Blog

A short note on why we are starting a blog: AEO, SEO, and the user stories that shape how Cedar gets built.